Of course these values need to be realistic, which depends on the level and personal circumstances of your players. Successful teams also usually have a range of personalities: especially useful are those who may not appear to be the most talented, but seem to bring out the best in others. A prime example of this is the “Butler Way” – the philosophy of the Butler University “Bulldog” teams (especially basketball) that was established nearly 100 years ago. Their key is to find players who not only fit into the culture of the organisation, but are driven to achieve success through inspiring their team mates. As they take to the court, they see the word “catalyst” to remind themselves of the chain reaction that will lead to victory. In the past decade alone, Butler teams have captured 26 conference championships in four different leagues. That’s a culture of success.